About Us

Business Growth as a Living Laboratory

Most businesses make important decisions with incomplete information. A new pricing model is introduced because it “feels right.” A checkout page is redesigned because competitors are doing something similar. An organizational policy is changed because someone believes it will improve productivity. Sometimes these decisions work. Sometimes they do not. Too often, however, the reasoning behind them is never properly tested.

Daily Business Lab takes a different approach. The website was created to explore business growth through experimentation, observation, measurement, and evidence. Instead of treating commercial strategy as a collection of opinions or fashionable theories, we approach it more like a laboratory: establish a hypothesis, design a test, collect meaningful data, examine the results, and use what is learned to inform the next experiment.

The goal is not to pretend that every business problem has a perfect formula. Markets are complex, customers behave differently across industries, and an experiment that succeeds in one environment can fail in another. The goal is to understand why something happened and to make better decisions because of what the evidence reveals.

Meet the Author: Harlow Vance

Harlow Vance is an e-commerce growth engineer whose work is centered on experimentation and measurable commercial outcomes. Rather than relying exclusively on conventional business wisdom, Harlow approaches growth questions as problems that can be investigated through structured testing.

Over the course of conducting thousands of real-world A/B tests, Harlow has explored questions involving pricing structures, conversion paths, checkout friction, customer behavior, and organizational incentive models. These experiments have provided an extensive practical testing ground for understanding how relatively small changes can influence measurable business outcomes.

That experience ultimately led to the creation of Daily Business Lab. The website provides a place to document experiments, examine unconventional ideas, and share lessons from both successful and unsuccessful tests. For Harlow, a failed experiment is not wasted effort when it produces useful information. A result that challenges an assumption can be just as valuable as a result that confirms a hypothesis.

Harlow’s approach is intentionally practical. The focus is not on presenting business concepts as universal truths, but on examining them through evidence and clearly communicating what an experiment actually demonstrates—and what it does not.

What We Explore?

Daily Business Lab covers a broad range of questions related to commercial growth and business operations. The common thread is experimentation. We are interested in ideas that can be questioned, tested, measured, and refined.

• E-commerce growth: Exploring practical ways to improve acquisition, conversion, retention, and customer value.
• Pricing experiments: Examining how different pricing structures, offers, presentation methods, and incentives affect customer decisions.
• Checkout optimization: Investigating friction points that may influence whether customers complete a purchase.
• Conversion testing: Testing changes to customer journeys, product experiences, landing pages, and commercial messaging.
• Management experiments: Examining unconventional ideas around incentives, workflows, decision-making, and organizational behavior.
• Business hypotheses: Taking commonly repeated assumptions and asking whether they hold up when exposed to real-world testing.
• Experiment analysis: Looking beyond headline results to understand context, limitations, variables, and possible explanations.

These subjects may look different on the surface, but they share the same underlying question: what happens when we actually test the idea?

We Publish the Failures Too?

One of the principles behind Daily Business Lab is that experimentation should not become a marketing exercise where only positive results are displayed. Real experimentation produces mixed outcomes. Some changes create meaningful improvements. Some have no measurable effect. Others produce results that contradict the original hypothesis entirely.

We believe those outcomes deserve to be documented. A failed test can prevent another business from repeating the same mistake. An unexpected result can reveal a previously overlooked customer behavior. A result that appears insignificant can help narrow down which variables actually matter.

For that reason, Daily Business Lab aims to present experiments with their failures included. The objective is not to manufacture certainty, but to build a more honest record of what was tested, what happened, and what can reasonably be learned from it.

From Hypothesis to Evidence

Our preferred process begins with a specific question or hypothesis. From there, the experiment should have a defined objective and measurable outcome. Where appropriate, a control or comparison is used so that changes can be evaluated against a meaningful baseline.

Once the test is complete, the results are examined rather than simply celebrated. We consider the observed change, the surrounding circumstances, possible confounding factors, and whether the evidence is strong enough to support the original hypothesis.

This distinction matters. An increase in a metric does not automatically prove that a particular change caused the increase. Likewise, a disappointing result does not necessarily mean the underlying idea is universally wrong. Business experiments exist within specific markets, audiences, products, time periods, and operating conditions.

Daily Business Lab therefore emphasizes context alongside results. The intention is to help readers think like experimenters rather than simply copy tactics.

Why Daily Business Lab Exists?

The business world is full of confident advice. There are endless frameworks, growth hacks, management philosophies, conversion tips, and predictions about what customers supposedly want. Some are useful. Others are based largely on anecdotes or assumptions that have never been seriously tested.

Daily Business Lab exists to create a different kind of resource: one grounded in curiosity and evidence. Instead of asking readers to accept a tactic because an expert recommends it, we encourage them to ask what evidence supports it, under what conditions it worked, and whether the same mechanism is likely to apply to their own business.

The website is not intended to replace professional judgment. Data requires interpretation, and experiments always have limitations. Instead, our purpose is to give business owners, operators, marketers, founders, and growth professionals better material from which to form their own decisions.

A Practical Philosophy of Growth

Growth is rarely the result of one magical tactic. It is usually the accumulation of many decisions, tests, improvements, and lessons. A business becomes better at growth when it develops a repeatable process for learning what works for its customers and what does not.

That is the philosophy behind Daily Business Lab. We value measurable questions over vague assumptions, experiments over speculation, and lessons over appearances. We are interested in the details behind a result, not simply the result itself.

Most importantly, we recognize that evidence is not static. Markets change. Customer expectations evolve. Technology introduces new possibilities. Competitive environments shift. A tactic that performs well today may require another test tomorrow.

Continuous experimentation is therefore not a one-time project. It is a way of operating.

Who Daily Business Lab Is For?

Our content is designed for people who want to understand the mechanics of business growth rather than simply collect lists of tactics. That includes e-commerce operators, entrepreneurs, founders, marketers, product teams, business analysts, managers, and anyone interested in applying structured experimentation to commercial problems.

Whether you operate a growing online store, manage a digital product, lead a team, or simply want to understand why customers and organizations behave the way they do, the experiments documented here are intended to provide useful questions and evidence that can inform your own thinking.

Our Commitment to Transparent Experimentation

Daily Business Lab is committed to presenting experimentation as honestly and clearly as possible. We do not believe every test will produce a dramatic result, and we do not believe every observation should become a universal business rule.

Instead, we aim to document the process: the question, the experiment, the observed outcome, the limitations, and the lessons that can reasonably be drawn from the evidence. When an experiment fails, that is part of the story. When the results are surprising, that is worth investigating. When the evidence is inconclusive, we would rather say so than manufacture certainty.

Contact Daily Business Lab

Have a question about an experiment, a business-growth topic you’d like us to investigate, or an idea worth testing? We’d be interested in hearing from you.

You can contact the Daily Business Lab team at
info@dailybusinesslab.com.

Daily Business Lab is ultimately about one habit: test, measure, learn, and test again. Through the work of Harlow Vance and the experiments documented on this website, we aim to make business learning more empirical, transparent, and useful—one experiment at a time.